Published September 24, 2021
Think of the major brands that are recognizable by their logo, their color scheme, the product they sell, and the message they deliver. Then think about whether your library is recognizable to your users and non-users in the same way. If not, you need to consider how you “brand” your library.
In a digital era, users no longer need to visit the library’s physical location. They can access the library’s Homepage from anywhere, so how it looks, feels, entices, and informs users is critical.
