Solo librarians juggle multiple roles, balancing marketing, support, research, and library management. While balancing all of this, how can you transform your library into a dynamic, engaging hub? This blog recaps some of the practical strategies we covered in a recent webinar that will make your library irresistible.

Craft a Clear Service Menu

Simplify your offerings with a “menu of services” so your patrons can see the full range of library services on offer. Suggested categories could include:

• Research Support
• Digital Resources
• Physical Collections
• Workshops and Training

Distribute this menu through email, flyers, your website, and posters in shared spaces. Make it your go-to tool for showcasing what your library provides.

Pro-tip: Replace confusing jargon with simple, engaging language.

Network Like a Pro

Engage patrons by seizing everyday opportunities. Take advantage of informal chats during meetings, coffee or lunch breaks and other encounters to share updates about your library.

Pro-tip: Find a library champion. They can amplify your library’s message and broaden its reach.

Personalize User Experiences

Build a dynamic digital presence which resonates with your users. Tailor your library’s homepage to spotlight resources specific to user groups. For instance, legal professionals might see specialized databases, while health professionals could find access to research tools.

Simplify onboarding with welcome kits and concise guides. Even better, save your time by recording a short, engaging video to introduce your services.

Pro-tip: Use personalized alerts to keep patrons updated on resources relevant to their interests.

Get Creative with Promotions

Make your library unforgettable with imaginative initiatives:

• Host themed events or scavenger hunts.
• Set up a pop-up library station in high-traffic areas like break rooms or lobbies.
• Create a mascot to add charm and personality to your promotions.

Leverage Digital Tools

Amplify your library’s reach online. Post regular updates on social media or internal platforms. Craft engaging email newsletters featuring curated resources, user stories, and event highlights.

Pro-tip: Use QR codes to link patrons directly to your catalog, digital collections and more. Free tools like ShareMyLibrary.app make generating QR codes a breeze.

Consistency Drives Success

Engagement thrives on consistency. Small, regular efforts to promote your services will steadily increase awareness and participation. Pick a strategy and start today—watch the results grow over time.

Want to dive deeper into these strategies? Watch our full webinar on YouTube.