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How to Promote Your Library to Your Target Audience

Published September 24, 2021

Think of the major brands that are recognizable by their logo, their color scheme, the product they sell, and the message they deliver. Then think about whether your library is recognizable to your users and non-users in the same way. If not, you need to consider how you “brand” your library.

In a digital era, users no longer need to visit the library’s physical location. They can access the library’s Homepage from anywhere, so how it looks, feels, entices, and informs users is critical.

The Virtual NZLLA and ALLA 2021 Conferences

Stock photography - Microphone

Following our successful attendance at the July American Association of Law Librarians (AALL) online conference, Softlink IC turned its attention to the Southern hemisphere.

Beginner’s Guide to Reporting in Your Library

Reports are a librarian’s best friend and extracting verifiable data from their integrated library management system (ILMS) is increasingly non-negotiable. Reporting ensures you are all over the information you and your management team need. Best of all, reports prove the value of a library!

There’s another reason why reporting in your library is vital. Have you ever had to argue a case for increases to budgets, new technology, an up-to-date ILMS, additional eResources, or additional staff? Asking for more like David Copperfield with a bowl in his hands, won’t work for librarians any more than it did for him!

Softlink IC understands the real value of reporting. Our customers love Liberty’s Reporting and Analytics features. So, if you are a beginner and part of your responsibility is to produce various reports, where do you begin? Here are a few tips that may help!

4 Key Takeaways From the North American Liberty User Group

Graphic design - Poster

The free, annual North American Liberty User Group Meeting held on May 13th, was again held online due to travel restrictions. Nonetheless, we were delighted that many of our library customers could join us for an action-packed afternoon despite many commenting they now have Zoom fatigue!

It’s All About Accessibility for Library Management Systems

Published May 14, 2021

James Martin, Softlink IC’s Development Manager has a little accessibility challenge for our Liberty library management system (LMS) users.

Close your eyes. Now, try sending an email to your boss (this should be fun). How can you use a computer without being able to see the screen? How do you select a program? What use is a mouse? Once you get into a program, how do you find your way around? This is the problem facing millions of blind users worldwide.

Fortunately, there are tools and standards out there to help. There are also organizations whose sole focus is to define a consistent approach that software can implement to make a program accessible to everyone.

Not a ‘Spare Seat’ for the PNG Cataloging Workshop

Case study - Business

Last week’s Cataloging workshop was a great success. Softlink IC’s Aaron Rose delivered the virtual workshop to a packed ‘house’ of enthusiastic Librarians from Papua New Guinea. Many of the attendees even brought along members of their staff. The more the merrier!

The Increasing Sophistication of Artificial Intelligence and Libraries

To paraphrase Ratty’s conversation to Mole, in A. A. Milne’s wonderful Wind in the Willows, Softlink IC’s developers have been “messing about” in artificial intelligence (AI). That’s not to say our developers aren’t intelligent. Certainly, they are clever enough to recognize the importance of artificial intelligence now and into the future.

4 Benefits of a Corporate Digital Library

Digital libraries in organizations of all kinds have been critical to the development of an even more valuable workforce. The advantages to corporations results in the increased communication skills, brain agility, innovative thinking and wellbeing of their staff.