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How to Unlock Your Library’s Full Potential in 2023!
The start of a new year is the perfect time to set goals and make resolutions, and this is especially true for libraries. Make a resolution to promote your library more and increase access to digital content so you can reach more users and borrowers! With the increasing availability of digital content, there are lots of opportunities to expand access to all kinds of information.
Let’s take a look at how you can do just that, here are some tips for making a successful new year’s resolution for your library:
1. Develop an online presence
In today’s digital world, having an online presence is essential for any business or organization— including libraries. Establishing an online presence allows libraries to reach wider audiences, spread their message further, and increase access to digital content.
Why not visit sharemylibrary.app and, thanks to Softlink IC, you can now create your own custom QR code and image for your library catalog. Visit this blog to find out more. Use your newly created QR code and add it to your intranet, so users can easily access your library homepage. In fact, add it to websites, email signatures, posters, flyers and more!
2. Leverage social media and blogging platforms
Social media is an incredibly powerful tool for promoting your library’s services and offerings. Not only can social media help spread awareness about your library’s existence, but it can also be used as a platform to engage with existing borrowers or users and encourage them to use more library services. Another great option is blogging. This is a great way to promote your library’s services or share news. Find out more about setting up a blog for your library here.
Posting regular updates via social media or your blogs is a fantastic way to draw attention to your library’s offerings while fostering an active community around them.
3. Increase accessibility and focus on digital content
Digital content has become increasingly important in recent years due to its convenience and accessibility. Making it easier for people to access digital content is essential for libraries.
Liberty makes it easy for borrowers and users to access digital content from anywhere at any time. Ensure your content is easily searchable by providing relevant keywords and tags on everything you share digitally— this will make it much easier for borrowers and users to find what they are looking for quickly and efficiently.
By focusing on providing digital content such as e-books, audiobooks and other electronic resources libraries can make their services more attractive than ever before by increasing access and making them available 24/7. Find out more here.
4. Encourage borrowing
Encouraging borrowers and users to access resources (either digital or print) from your library is a great way to increase interest and promote your library, research or knowledge center. Consider running a promotional campaign or contest to reward departments, teams or borrowers for borrowing items from the library. Add direct links to your library homepage from your organizational intranet. For more ideas, check out this earlier blog.
By making a new year’s resolution to promote your library more and increase access to digital content, you can help ensure that your library is able to reach its full potential. Further, by leveraging existing technology like social media platforms or blogs, focusing on providing digital content 24/7, and encouraging borrowers and users both inside and outside the library’s walls – you’ll be well on your way towards unlocking its full potential in 2023!
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