The reference interview is neither a new concept nor a rarely applied process. It is a valuable tool in the research specialist’s skill set to ensure they understand exactly what information their customer requires. But, sometimes the “interview” is undervalued by those who seek the research specialist’s assistance. Many find the “barrage” of questions asked of them to be time expensive. However, the benefits of a reference interview are significant. The relatively short amount of time required to answer some targeted questions reduces the time a researcher needs to find and retrieve the right information.