Understand Your Audience
Start by segmenting or grouping your users: legal professionals, researchers or managers—each will benefit from different aspects of your digital collection.
Begin by identifying and segmenting your users, such as legal professionals, researchers, and practice managers. Understanding their distinct needs allows you to tailor communications and highlight the most relevant resources for each audience.
For example, if you’re a law firm, promote your library as a private knowledge base by running webinars that help staff understand how to access and use resources relevant to their practice areas—such as criminal law, tax law, or corporate law. You can also tailor your internal promotions by highlighting new collection updates in a firm-wide newsletter, ensuring each practice area stays informed with the most relevant and up-to-date information.
Use Built-In Communication Tools and Integrate with Social Media
Our solution, Liberty Digital, comes with features such as a bulk email feature for automated alerts, and interest notifications, and a mobile app for on-the-go access. Highlight these tools in your internal communications and training to increase visibility.
Your library can also utilize social media platforms such as LinkedIn, your intranet and email campaigns to promote specific digital collections, case studies, or new content. For example, promote your newly digitized legal archive through a video snippet or an email to a targeted user group.
Create Short “How-to” Video Content
Make it easy for users to engage with the platform. Produce short videos showing how to access digital resources, set up alerts, or use mobile features. These can be embedded in blog posts or distributed via direct email.
Collect Testimonials and Use Cases
Share user stories that showcase how your digital library made research or information retrieval easier. This builds social proof and promotes usage through relatable success narratives. The testimonials can remain anonymous to protect the identity of the person, whilst still building a solid recommendation for your library software.
Utilize Analytics for Continuous Improvement
Regularly review usage statistics provided by your Integrated Library System (ILS) to identify popular resources and areas needing promotion. This data-driven approach allows for targeted marketing efforts.
By implementing some, or all, of these strategies, libraries could significantly boost the usage of their digital resources, ensuring they meet the evolving needs of their users.
When digital resources are promoted effectively, usage surges, and your library becomes an indispensable asset. And with Liberty Digital’s advanced Online Public Access Catalog (OPAC) design and built-in communication tools, Softlink IC’s library management solution helps your promotional efforts succeed.
If you’re ready to take the next step in boosting your library’s digital presence, we’re here to help. Explore more resources, or contact us to learn how we can support your library’s digital transformation.