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How to Promote Your Library to Your Target Audience

Published September 24, 2021 Think of the major brands that are recognizable by their logo, their color scheme, the product they sell, and the message they deliver. Then think about whether your library is recognizable to your users and non-users in the same way. If not, you need to consider how you “brand” your library. In a digital era, users no longer need to visit the library’s physical location. They can access the library’s Homepage from anywhere, so how it looks, feels, entices, and informs users is critical.

Tips to succeed as a Solo Librarian

Being a solo librarian can be difficult. Even experienced librarians find it very challenging to run and manage libraries all by themselves. Those who take on the role require not only the willingness but an understanding of the diverse skills that they will need to acquire to successfully manage the role. After all, many career opportunities nowadays require solo librarians.

Softlink IC: Your 2025 Wrapped

This year wasn’t just about software updates or company events; it was about our customers navigating digital change with our products. Across the sectors, we noticed the main benefits our systems provided were - time-saved, manual work reduction, and improvement in both resource discoverability and reporting strength. These helped deliver clearer outcomes to our customers’ organizations for 2025.

5 Things You Didn’t Know Your Library System Could Do

Integrated Library Systems (ILS) have come a long way and our ILS, Liberty, is at the forefront of this evolution. Over the years, Liberty has introduced many innovative features designed to make managing your library’s resources easier and more efficient.

5 Essential Productivity Hacks for Your Library

Navigating the intricacies of an Integrated Library System (ILS) is second nature to you, mastering tasks like cataloging, circulation, and managing patron records. But what if there’s a way to elevate your library’s efficiency to the next level? Let’s explore five productivity hacks that could redefine the way you manage your library’s operations.
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Market Your Library’s Services and Resources

Being a librarian is a stimulating job. No two days are the same, and no two users have the same needs. The ability to juggle many tasks is paramount. The demands on librarians are significant. They face constant interruption, and shifting between roles and responsibilities, all while keeping a smile on their face or trying to! And then there’s the need to keep abreast of new information technology to meet their users’ changing requirements and expectations, while facing budget cuts and less staff. Need we go on?

Avoid the ‘What Happened to the Catalogue?’ Moment: Your OPAC Launch Plan

Rolling out a new OPAC (Online Public Access Catalogue) is more than just switching on a new interface. For many users, the OPAC is the library - it's the first impression, the everyday touchpoint, and the tool they rely on to access resources. So, when that experience changes, it needs to feel like an upgrade - clearer, smarter, faster - not a disruption.
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Waikato Regional Council Case Study

Our wonderful Liberty customers from Waikato Regional Council (WRC) started a revolution with their move to Liberty v5! As long-standing users of Liberty (since 2005), 2020 was the year for a big change. An overview of their case study is the focus of this blog, and the full case study will be published soon.

Libraries Leading Change: The Greater Whitsunday Alliance Crescendo Event

This week, the Greater Whitsunday Alliance Crescendo event brought together library leaders and system partners in Mackay, Queensland for a collaborative discussion on the evolving needs of regional libraries.

Highlights from SWITCH 2024

SWITCH 2024, held November 12–15 at the Opal Cove Resort in Coffs Harbour, marked an exciting milestone for AIT, now part of Softlink Information Centers. This was the first public library conference since joining Softlink IC, providing a unique opportunity to introduce the combined strengths of AIT and Softlink IC to the public library community.

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