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How to Promote Your Library to Your Target Audience

Published September 24, 2021 Think of the major brands that are recognizable by their logo, their color scheme, the product they sell, and the message they deliver. Then think about whether your library is recognizable to your users and non-users in the same way. If not, you need to consider how you “brand” your library. In a digital era, users no longer need to visit the library’s physical location. They can access the library’s Homepage from anywhere, so how it looks, feels, entices, and informs users is critical.

Tips to succeed as a Solo Librarian

Being a solo librarian can be difficult. Even experienced librarians find it very challenging to run and manage libraries all by themselves. Those who take on the role require not only the willingness but an understanding of the diverse skills that they will need to acquire to successfully manage the role. After all, many career opportunities nowadays require solo librarians.

Then vs. Now: How Research Libraries Are Powering Discovery with Liberty Digital and illumin

Research libraries have always been centers of knowledge and innovation, but the role they play today is vastly different from what it was even a decade ago. As the research landscape grows more complex, combined with rapid digital transformation, traditional systems can no longer keep up. To meet these demands, research libraries are transforming. Integrated solutions such as Liberty Digital and illumin, replace outdated systems with flexible platforms purpose-built for today’s knowledge and research management needs.

The Complete Guide to Choosing a New Integrated Library System (ILS) in 2025

In today’s rapidly evolving world of library and information management, choosing the right Integrated Library System (ILS) can transform your library’s operations and enhance the user experience. This guide will walk you through what an ILS can do for your organization, the key considerations to keep in mind, the must-have features to look for, and the practical steps to make the right choice. And if you pair it with our latest webinar, Time to Switch? How to Know (and Do) an ILS Upgrade Right, you’ll have both the strategy and the confidence to take your next step.

How to Build a Business Case for a New Integrated Library System (ILS)

You already know your current system isn’t meeting your needs, but how do you get key decision-makers to see this, and convince them it’s time for a change?

How Librarians Are More Important Than Ever in the Age of AI 

Artificial intelligence is no longer experimental in libraries. It already supports search, discovery, metadata creation, content analysis, and user services.
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4 Key Takeaways From the North American Liberty User Group

The free, annual North American Liberty User Group Meeting held on May 13th, was again held online due to travel restrictions. Nonetheless, we were delighted that many of our library customers could join us for an action-packed afternoon despite many commenting they now have Zoom fatigue!

Softlink IC: Your 2025 Wrapped

This year wasn’t just about software updates or company events; it was about our customers navigating digital change with our products. Across the sectors, we noticed the main benefits our systems provided were - time-saved, manual work reduction, and improvement in both resource discoverability and reporting strength. These helped deliver clearer outcomes to our customers’ organizations for 2025.

Reflecting on ANZTLA 2025: Stories Rooted in the Past, Shaping the Future of Theological & Special Libraries

Softlink IC was proud to participate in the 39th ANZTLA Conference, held 26-29 November 2025 at The Women’s College, University of Queensland. This year’s theme, “Echoes of the past ... creating stories for the future,” deeply resonated with our mission to support theological and special libraries in preserving knowledge and guiding discovery through innovation.

Libraries Lead the Way: Inside Softlink IC’s AI Library Challenge

Could AI help solve everyday library challenges? That’s the question Softlink IC posed during this year’s User Group Meetings (UGMs) - and the results were surprising.

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